Stop guessing. Start testing. Discover SearchPilot.
Run SEO A/B tests at scale to eliminate guesswork and confidently optimize your enterprise website for the future of search. Boost visibility in SEO, LLMs, AI searches, and beyond with controlled SEO and GEO experiments.
SEO testing isn’t optional. It’s long overdue.
If you’re not testing, you’re only guessing. And in SEO, guessing wastes time, budget, and opportunity.
Prove SEO’s impact to the C-suite.
Test boldly in a safe environment to uncover website changes that impact the bottom line.
Outpace competitors, AI, and the future of search.
Optimize your site for the next trillion searches. Get ahead of competition, AI changes, GEO, and more.
Move SEO from react mode to control mode
SearchPilot demystifies organic search, transforming it into a predictable, measurable performance channel. SEO A/B testing takes you from react mode to control mode.
Built for the next trillion searches
Thanks to AI, there’s a boom in new search behavior. While search has evolved, demand hasn’t. The future of e-commerce belongs to those who test and optimize to win more sales.
Scalable, reliable, and enterprise-ready expertise
Built by SEOs, for SEOs. We handle over a billion requests every month, so speed and scale are at our core. Our ‘change engine’ adapts quickly, without impacting visitors or page load speed.
Only roll out winning website changes
Instead of making site-wide changes based on guesswork, SearchPilot users test hypotheses in a safe, controlled environment and only roll out the winning changes.
Gain autonomy, ownership, and prove SEO's impact
Run bold SEO A/B tests without relying on engineering teams to set up every experiment. Validate your hypotheses and only request changes that guarantee impactful results.
Close the gap between forecasts and results
Our sensitive neural network model identifies even the smallest of uplifts, so customers benefit from more SEO tests with positive results, deeper insights and greater accuracy.
SEO test result dashboard
See all your initiatives at a glance, along with their associated results and impacts. Create accurate reports and show leadership the value of what you do.
Put SEO in control mode with a list of changes and their associated impacts.
See summary impacts at a glance along with statistical overview and outcome.
Expand individual test results to see trends, analysis, advanced statistics, and more data.
Test program overview
Manage and monitor the health of your experimentation efforts with the overview dashboard. Get value from individual tests and benefit from the speed and focus of the entire experimentation program.
See performance data for the program as a whole including summary statistics and test cadence information.
Drill into recent test results to get the information you need to communicate recent wins to key stakeholders.
Track and monitor testing cadence to drive program performance. The best testing programs pay close attention to the maintaining test volume.
SEO Test result detail
Make informed decisions with confidence with all the statistical analysis you need to understand the impact of your changes.
Track the credible interval over time to build understanding and confidence in the test result. Switch between metrics to see the impact on traffic, impressions, LLM traffic, and more.
The bottom end of the credible interval crosses the x-axis, showing a positive test result.
Box plot shows the credible interval of outcomes. In this test, the green range shows that even the bottom end of the credible interval is positive, showing a winning test.
Ready To Test analysis
Check that your proposed tests are powerful enough, with enough pages and traffic to expect a confident result. See how suitable your selected sections are before you launch your experiment.
Testing section statistics give you the information you need to build the most powerful test sections, including enough pages with enough traffic, and high enough correlation.
Visualising traffic to potential buckets makes it easy to see at a glance that the pages are highly correlated and safe to run high performance tests on.
Overall test readiness score helps you pick site sections suitable for running powerful and sensitive tests that can detect even small uplifts with high confidence.
Advanced Analysis
Gain confidence in your test results and model quality with advanced statistics. Stay informed about the length of your experiments and whether early results are likely to last.
Get advanced diagnostics on forecast accuracy that can be affected by traffic levels, distribution and variability as well as by the number of pages in the test.
Use data to decide whether to leave a test running, or act on the results you are seeing now.
Put it all together to understand how much longer a test might need to run for, or get the confidence you need to roll out a winner.
Googlebot crawl analysis
Monitor how much of your site has been recrawled by Google since launch to determine when SEO tests can have an impact.
Switch between sessions crawled to check on your most important pages and percentage of all sessions crawled to check the long tail.
Crawl data helps tell the difference between a change that hasn't been seen by Google yet and an inconclusive test.
Compare the crawling of control and variant URL groups to ensure similar treatment and behaviour.
Search Console analysis
Use Search Console data to validate and understand the impact of your SEO tests and help explain the results you are seeing in your business metrics.
Compare the average change in rankings of the variant pages during the test to the change in control page rankings.
Compare the average change in click through rate to the variant pages during the test to the change in control page click through rates.
Visualise the impact of the test with before and after data on control and variant pages.
Publish screen insights
Get detailed, easy-to-understand summaries of every change you plan to publish on the site. Use this for audit trails, to support enterprise workflows and aid sign-off.
Build QA workflows around test publishing to align with enterprise policies and procedures.
Publish page insights show details of all changes you are about to make to the site section.
Drill down into details of additions, deletions, and modifications of rules, matchers, and on page values to ensure you are publishing exactly what you intend to.
Infrastructure monitoring
Monitor your response and processing time to ensure fast website performance that drives business results.
Track the health of your origin servers to deliver performant user experiences.
Check that even the slowest pages are meeting acceptable performance standards.
Monitor SearchPilot performance over time to optimise the user experience.
How SearchPilot works
We don’t split users, we split pages. Each page has one version, one page to crawl, one robust result. With every test, we:
- Create statistically-similar buckets of control and variant pages.
- Create a forecast of expected traffic to the group of pages you’re testing on.
- Measure the organic traffic to the two buckets.
- Calculate whether any difference in traffic compared to the forecast is statistically significant.
Any platform, no coding required
SearchPilot integrates with any setup. Choose from Proxy, API, or Edge. We apply tests directly to your HTML, so there are no source code changes. We work with any CMS, CDN, or server.
Built to handle high traffic
We use a high-availability infrastructure across 8 global data centers in AWS. We are trusted by some of the world’s highest-traffic websites and biggest names in e-commerce.
A unique testing methodology
Our proprietary neural network model considers factors like seasonality, competitor activity, algorithm updates and AI influence, so you’ll only ever act on tests with proven wins.
Easy analytics integration
SearchPilot connects to Google Analytics (including GA360) and Adobe Analytics, as well as enabling custom reports to help you communicate test results to your organization.
Robust access management
Mandatory 2-factor authentication, multiple permission levels, and single sign-on capabilities.
Enterprise-ready security standards
SearchPilot is ISO27001, PCI DSS, GDPR, and HIPAA compliant. We don’t store or cache your pages, so all PII or payment data remains fully secure.
