A Stress-Free 3-Step Process for Retail Marketing Directors

Why is it so hard to set SEO targets with any confidence?

I’ve spoken with hundreds of retail SEO teams, and most can’t clearly define their growth goals. When I ask why, the response almost always comes down to the same root cause: a fear of committing to a goal.

Without controlled SEO testing, the kind that SearchPilot does, SEO feels impossible to measure. Leadership hesitates to set targets, unsure of what’s realistic—or afraid of missing them altogether. The result? No clear goals, no accountability, and no real progress.

It doesn’t have to be that way. In this webinar, I’ll show you a simple, data-driven, 3-step process to set (and hit) SEO targets—without the stress.

Join me, Craig Bradford, COO of SearchPilot, on Wednesday, February 19th, at 5 PM GMT.

I’ll share a proven three-step process to help retail marketers set realistic targets, align their teams, and drive measurable revenue through SEO.

How to use data to understand your baseline, so your targets are based on solid ground.

How to use the C90/C60/C10 framework to strike the right balance between ambition and realism, ensuring you set growth targets with confidence.

How to track progress weekly by selecting lead metrics that align with revenue impact

Who Should Attend?

SVP Digital & Ecom
Global Head of Marketing
VP of SEO, VP Marketing
Director of Ecommerce, Director of Digital Marketing
Heads of Digital Product & UX
Anyone responsible for ambitious SEO targets who needs a practical, proven framework

Who's Craig Bradford & SearchPilot?

Craig Bradford, COO at SearchPilot. Has over a decade of experience in SEO and has led successful, data-driven SEO projects for top global brands.

At SearchPilot, we specialize in turning organic search into a high-performance channel through rapid SEO A/B testing.

With data from hundreds of tests on large-scale sites, we know what truly moves the needle for organic growth. We work with customers like M&S, Skyscanner, and Petco to drive consistent, attributable results in Google organic search. Whether you’re looking to ramp up testing cadence, build robust business cases, or cut through SEO guesswork with data-backed insights, we’ve got you covered.

Join us and discover how data-driven SEO can be your biggest growth engine.