Beyond Google: How AI and LLMs Are Revolutionizing SEO

Beyond Google: How AI and LLMs Are Changing SEO Forever

When: Wednesday, 23rd April, 5 PM BST / 12 pm ET / 9 am PT

Search is evolving fast, powered by AI and shifting user behaviors.

Understanding the direction Google and LLM-powered tools are taking, and why, is crucial for staying competitive.

Join industry leaders Will and Tom Critchlow as they discuss the future of Google search and LLM-powered tools, their impact, and practical strategies from SEOMBA for navigating these changes.

Where Google and AI-powered search tools are headed, and the implications for marketers

Proven strategies from SEOMBA for managing uncertainty and setting realistic SEO goals.

How to confidently pitch SEO budgets, demonstrate progress, and report results clearly to stakeholders.

Practical steps for adapting your SEO strategy to the rapidly evolving digital landscape.

Who Should Attend?

SVP Digital & Ecommerce
VP of Marketing / Global Head of Marketing
Head of SEO
Director of Ecommerce, Director of Digital Marketing
Head of Product
Anyone responsible for ambitious SEO targets who needs a practical, proven framework

Who's Will Critchlow & SearchPilot

At SearchPilot, we specialize in turning organic search into a high-performance channel through rapid SEO A/B testing.

Before spinning SearchPilot out as an independent company in early 2020, Will was CEO of Distilled, the company that created the platform that would become SearchPilot. Distilled was an SEO agency founded in 2005 by Will and his co-founder Duncan Morris. It was acquired by Brainlabs at the same time as SearchPilot spun out.

Who's Tom Critchlow

Tom has over a decade of experience as an independent consultant and growth advisor for media and technology companies. Tom's expertise is in building sustainable growth programs focused on content and SEO. On every project Tom focuses on providing clarity and momentum. He's currently EVP Audience Growth at Raptive.

For more information about Tom, please visit his website: https://tomcritchlow.com/