Why SEO teams love SearchPilot

A disruptive testing methodology

Our people have been in SEO a long time. We know the tried-and-tested and we found it wanting.

So, we built a server-side testing tool to deliver reliable results. It groups pages, not visitors - the only way to do true SEO testing.

Our platform allows you to make rules-based changes to many pages at once across large site sections. Perfect for split testing on large sites and rolling out winning tests.

Crawlable and credible

SEO A/B testing with SearchPilot is a completely legitimate activity.

Every visitor - human or search engine spider - gets the same HTML with no cloaking. It’s just like making a normal code change to your website.

Customer dashboard statistics within the SearchPilot app

Building better business cases

Getting resources, support, and recognition is hard in SEO. Especially in large enterprises.

With SearchPilot you can rapidly generate a stream of easy-to-understand results that help you get buy-in from every stakeholder.

More flexibility to make changes

SearchPilot can make any change to any part of the HTML of any website page, or its HTTP headers.

In fact, you can upload any business-critical information to the site this way.

It also allows you to define variables that pull information from one part of the page for inclusion in another. This helps, for example, with adding structured mark-up into a page.

Testing at scale

We run our tests on sets of templated pages that receive 1,000+ organic sessions a day.

Our ability to split up your website into sections means the bigger your website, the more tests you can run simultaneously.

Working at scale matters when every hypothesis you test helps you realize your SEO ambitions.

Running complex SEO tests

The sophistication of our platform means you can run the kind of complex SEO tests you’ve always wanted to, including:

Internal linking experiments
Full-funnel testing
Full template changes, redesigns and new features provided by your origin server

And thanks to the support of our expert team, you don’t need any previous experience with SEO testing.

Finding harmony with product teams

SearchPilot’s full-funnel testing capabilities means you can measure SEO and CRO impacts at the same time.

Start with a pure SEO testing scenario. When someone arrives on a landing page, that test is complete.

SearchPilot can then pivot into a CRO experiment by dropping a cookie for the user. This means they see the first template they encountered, on every page.

The capability to conduct testing will play a crucial role in assessing the impact of our efforts in supporting this channel, all while enhancing the overall site experience for our customers.

Olivia O’Neill

Head of Digital Marketing Delivery, M&S

We knew SEO testing would be valuable before we started, but we didn't start to learn which of our assumptions gave us the positive gains we were looking for until we partnered with SeachPilot and used their platform.

Gina Burke

Manager, Strategic Growth & Optimization, Trusted Media Brands, Inc.

Partnering with SearchPilot for SEO testing has been a transformative experience. Their blend of expertise in SEO and data science has not only resulted in more traffic but has also demystified the complexities of organic search making us smarter with every test. I can confidently say that the Search Pilot team is a powerhouse in the SEO domain, effectively combining their robust technical skills with a deep understanding of the ever-evolving search space.

Adam Moro

Digital Marketing Engineer, KinderCare

Ever since we teamed with SearchPilot, we've had the ability to execute SEO optimizations and enhancements at scale with a dedicated support staff behind us. I simply cannot express how terrific of a business partner that SearchPilot is, and I look forward to using them continually.

Sam Cohen

SEO Manager, Waters

SearchPilot has created amazing value for us since we partnered with them. Not only have we got actual, trustworthy results, but have hugely benefited from not just being left alone with the tool! Over the years, I’ve used many tools and services, and SearchPilot’s exemplary support is first-class and feels like a true partnership.

Johann Godey

Director, Vistaprint

By partnering with SearchPilot, we strengthened the already strong collaboration between our SEO and UX teams by making data-informed website changes that benefit both conversion rates and organic traffic. Armed with the analyses for both SEO and CRO, we are able to deploy changes immediately via SearchPilot's meta-CMS as well as create engineering tickets accompanied by strong business cases.

Ryan diMillo

Director of Digital Marketing

Rapid, powerful and statistically-significant results

When you run a test using SearchPilot, you’re running a controlled SEO split-test.

This means the platform automatically splits a group of pages into statistically similar control and variant sets.

Our neural network algorithm then lets you quantify the impact of the test with high sensitivity and confidence, controlling for effects like seasonality and algorithm changes. This gives you reliable results.

The added benefit of a meta-CMS

Our platform acts as a meta-CMS within your tech stack. This means you can use it to deploy not only SEO changes, but any business-critical change you need.

Whether it’s adding time-sensitive content or updating your site with the latest information, SearchPilot lets you bypass development queues and the limitations of your CMS.

At the same time, configurable access rights ensure only the right changes get published.