I have been speaking with smart SEO teams at big companies who face these challenges:
- Struggling to get conclusive results.
- Demonstrating the value of SEO.
- Reporting back to the business.
This is on top of the expectation to produce more with less. In this video, I explain a strategy you can employ to mitigate the uncertainty perceived around SEO projects.
Let me know your thoughts, tweet me @willcritchlow.
Or, if you want to have a conversation about SEO testing and understand how this can help you demonstrate and prove the value of your SEO work, click here.