Introducing the SEO A/B Testing Whitepaper

Just over four years ago, we broke the news that we were working on the early stages of what would become SearchPilot. Back then we wanted to help clients get changes implemented faster by separating marketing / SEO-driven changes from the engineering backlog. Not only that, we wanted to help businesses understand the impact individual changes were having on SEO traffic and the bottom line.

Since then we’ve run tests on all kinds of sites across different industries and sectors, and processed millions of dollars of online revenue for some of the world’s biggest sites.

One part of our work has been to create a clear understanding of how SEO A/B testing differs from traditional CRO testing. We’ve written a number of blog posts and the likes of Will Critchlow, Emily Potter and Tom Anthony have been speaking at conferences around the world explaining how SearchPilot works and telling the stories of our wins and what we call “dodged bullets”: changes that SEO teams would have just rolled out if they’d been unable to test that turned out, under testing, to negatively impact organic traffic.

Over the last four years, SearchPilot has helped SEO teams from around the world by:

Operating as a meta CMS
Regularly running SEO tests and allowing us to share our findings as case studies
Running full funnel tests (measuring SEO & CRO performance together)
Handling emergency site migrations

To continue spreading the word we’ve created an A/B Testing for Search Engine Optimization whitepaper to help you understand the benefits of running these tests and to share some of our findings.