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![SEO test results: does HTML structure matter?](https://www.searchpilot.com/hubfs/Imported_Blog_Media/case-studies-restructuring-html-poll-result-1-1.png)
3 mins read
SEO test results: does HTML structure matter?
![What's the SEO impact of emoji in meta descriptions?](https://www.searchpilot.com/hubfs/Imported_Blog_Media/case-studies-emoji-description-variant-1-1.png)
3 mins read
What's the SEO impact of emoji in meta descriptions?
![Can confidence messaging make any difference for SEO?](https://www.searchpilot.com/hubfs/Imported_Blog_Media/case-studies-confidence-messaging-mockup-1-1.png)
4 mins read
Can confidence messaging make any difference for SEO?
![SEO test: finding the SEO impact of page layout changes](https://www.searchpilot.com/hubfs/Imported_Blog_Media/blog-move-search-widget-poll-1-1.png)
3 mins read
SEO test: finding the SEO impact of page layout changes
![SEO test: The real SEO impact of internal linking changes](https://www.searchpilot.com/hubfs/Imported_Blog_Media/resources-case-studies-internal-linking-uplift-chart-1-1.png)
3 mins read
SEO test: The real SEO impact of internal linking changes
![SEO test: FAQ Schema impact on SEO performance](https://www.searchpilot.com/hubfs/Imported_Blog_Media/case-studies-faq-schema-gov-uk-1-1.png)
5 mins read
SEO test: FAQ Schema impact on SEO performance
![SEO A/B test results: Are tabs a problem for SEO?](https://www.searchpilot.com/hubfs/Imported_Blog_Media/content-tabs-og-1-1.png)
3 mins read
SEO A/B test results: Are tabs a problem for SEO?
![Is 'SEO text' on category pages a good idea for SEO?](https://www.searchpilot.com/hubfs/Imported_Blog_Media/blog-removing-seo-text-chart-1-1.png)
3 mins read