See your organic growth take off
The travel industry is bold and ambitious. You face ever-increasing global challenges, and yet still you aim for the skies.
To see your website take off, you need to manage changing conditions with agility and speed.
Travel websites need rapid, scalable SEO testing: two features SearchPilot delivers on with ease.
SkyScanner achieves 27% organic growth on pre-COVID levels with SearchPilot
Rapid, scalable SEO A/B testing with SearchPilot helped SkyScanner outstrip the competition, with one test alone covering the cost.
Our collaboration, which included rolling out a global testing program of 1,100 tests in three years, even won Best Use of Data (SEO – large enterprise) award at the 2023 European Search Awards.
Internal links and labeling
Changes to internal linking can have huge sitewide impacts.
Should you include the word ‘holidays’ in your destination breadcrumb?
Will increasing the internal links to related destinations boost traffic? And will it harm conversions?
Customize titles and metadata
Titles and metadata might seem a simple place to start. But when it comes to travel listings, freshness, detail, and social proof really matter.
Testing the impact of static vs dynamic pricing in titles, for example, can have a huge impact.
Avoid costly missteps
New template designs that hide FAQs and other content in tabs might look great. But will search engines punish you for hiding content behind an extra click?
And should information trump conversion in the page hierarchy?
![[Webinar Replay] Travel Site SEO: Drive More Organic Traffic with these 20 SEO Test Ideas](https://www.searchpilot.com/hubfs/travel-site-seo-webinar-replay-banner-1-1-1-1.jpg)
[Webinar Replay] Travel Site SEO: Drive More Organic Traffic with these 20 SEO Test Ideas
Winner for the European Search Awards 2023 - The Best Use of Data (SEO - large enterprise)
